Recommended email marketing tools
The email you build here needs somewhere to be sent from. Here are the platforms we recommend, plus tools for team signatures, business email and list cleaning, and what each is best for.
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Email marketing and newsletter platforms
Where you send the emails you build here. Most accept custom HTML, so your designs work in them.
MailerLite
Simple, clean email marketing.
Best for: Creators and small teams who want an easy interface.
Offers a custom HTML editor for campaigns and templates.
Pricing and free plans change often. Check MailerLite's current pricing page.
Brevo
Email plus SMS and transactional email.
Best for: Businesses that want email and SMS from one provider.
Has an HTML template editor for pasting your own code.
Pricing and free plans change often. Check Brevo's current pricing page.
Kit (ConvertKit)
Email built for creators.
Best for: Bloggers, course creators and newsletter writers.
Has an HTML email option; availability can depend on your plan.
Pricing and free plans change often. Check Kit (ConvertKit)'s current pricing page.
GetResponse
Email marketing with automation, landing pages and webinars.
Best for: Small businesses that want email, funnels and landing pages together.
Its message editor lets you paste or code your own HTML.
Pricing and free plans change often. Check GetResponse's current pricing page.
HubSpot
Email marketing connected to a full CRM.
Best for: Teams that also want sales and contact management in one place.
Custom HTML goes in coded templates in the Design Manager.
Pricing and free plans change often. Check HubSpot's current pricing page.
ActiveCampaign
Advanced automation and segmentation.
Best for: Growing businesses that need detailed automated journeys.
Supports custom-coded HTML emails.
Pricing and free plans change often. Check ActiveCampaign's current pricing page.
beehiiv
A newsletter platform with built-in growth tools.
Best for: Writers building a newsletter as a publication.
Newsletter-first platform; its own editor is the main way to build posts.
Pricing and free plans change often. Check beehiiv's current pricing page.
AWeber
Long-running, beginner-friendly email marketing.
Best for: Small businesses and solo owners who value easy setup and support.
Lets you build messages from your own HTML as well as with its drag-and-drop editor.
Pricing and free plans change often. Check AWeber's current pricing page.
Constant Contact
Email marketing and events for local businesses.
Best for: Local businesses, non-profits and event organisers.
Supports custom-coded email templates.
Pricing and free plans change often. Check Constant Contact's current pricing page.
Moosend
Affordable email marketing with automation.
Best for: Budget-conscious teams that still want automation.
Includes an HTML code editor for importing your own templates.
Pricing and free plans change often. Check Moosend's current pricing page.
Sender
Email and SMS marketing with a generous starter plan.
Best for: Small businesses and online shops starting out.
Has an HTML editor for pasting your own designs.
Pricing and free plans change often. Check Sender's current pricing page.
Omnisend
Email and SMS marketing for online stores.
Best for: Shopify, WooCommerce and other ecommerce stores.
Built around ecommerce automations; its editor includes a custom HTML block.
Pricing and free plans change often. Check Omnisend's current pricing page.
SendPulse
Email, SMS, chatbots and push notifications.
Best for: Teams that want several messaging channels in one account.
Lets you upload or paste your own HTML templates.
Pricing and free plans change often. Check SendPulse's current pricing page.
Benchmark Email
Straightforward email marketing with a code editor.
Best for: Small teams who want simple campaigns and automations.
Has a code editor for custom HTML emails.
Pricing and free plans change often. Check Benchmark Email's current pricing page.
EmailOctopus
Low-cost, no-frills email marketing.
Best for: Newsletters and small lists on a tight budget.
Supports custom HTML templates.
Pricing and free plans change often. Check EmailOctopus's current pricing page.
systeme.io
All-in-one: email, sales funnels, courses and websites.
Best for: Solo creators and coaches selling online.
Combines email marketing with funnels and courses; check how its email editor handles custom HTML.
Pricing and free plans change often. Check systeme.io's current pricing page.
Flodesk
Design-led email marketing with a flat price.
Best for: Creators and small brands who care most about looks.
Uses its own visual designer rather than pasted HTML.
Pricing and free plans change often. Check Flodesk's current pricing page.
Mailchimp
Well-known all-in-one email marketing.
Best for: Beginners and small businesses who want one familiar tool.
Supports custom-coded HTML templates, so our templates drop straight in.
Pricing and free plans change often. Check Mailchimp's current pricing page.
Signatures for a whole team
Our generator is perfect for one person. For a company, these tools push one signature to every mailbox.
WiseStamp
Email signatures managed for a whole company.
Best for: Teams that want every employee on the same signature.
Central control of signatures for Google Workspace and Microsoft 365, with banners and analytics.
Pricing and free plans change often. Check WiseStamp's current pricing page.
Signitic
Company signatures with marketing banners.
Best for: Companies that want to run campaigns in their signatures.
Deploys signatures centrally and rotates promotional banners.
Pricing and free plans change often. Check Signitic's current pricing page.
Business email
A professional address on your own domain makes any signature look more trustworthy.
Google Workspace
Gmail with your own domain, plus Drive and Meet.
Best for: Businesses that want a professional address like you@yourcompany.com.
Business Gmail, calendar, storage and video calls. Our signatures paste straight into Gmail.
Pricing and free plans change often. Check Google Workspace's current pricing page.
Zoho Mail
Affordable business email on your own domain.
Best for: Small teams that want custom-domain email at a lower cost.
Ad-free business email with web and mobile apps.
Pricing and free plans change often. Check Zoho Mail's current pricing page.
Other email tools
Useful extras for getting emails delivered and replied to.
ZeroBounce
Clean your email list before you send.
Best for: Anyone importing an old or bought-in list into a new platform.
Removes invalid and risky addresses so fewer emails bounce and more reach the inbox.
Pricing and free plans change often. Check ZeroBounce's current pricing page.
lemlist
Personalised cold email and outreach.
Best for: Sales teams and founders doing one-to-one outreach.
Sends personalised email sequences from your own mailbox; not for newsletters.
Pricing and free plans change often. Check lemlist's current pricing page.
How to choose
Not sure which to pick? Read how to choose an email marketing platform, or see Mailchimp alternatives worth trying.